Listen along as moderator Lisa Picarille leads a discussion about affiliates and Trademark Bidding with Deborah Carney and affiliate marketer Joe Sousa

In the wide ranging discussion we defined trademark bidding; discussed when it’s a good thing for affiliates and when it’s good for merchants; gave examples of when it makes no sense; the motivation behind merchant’s decisions to forbid trademark bidding; how some affiliates game the system; what it takes to police these policies; how to educate merchants and affiliates on the topic; software that helps affiliates do trademark bidding and more.

Here’s the rest of the story and the podcast.

Read more here:
Deborah (a.k.a Loxly) Discusses Trademark Bidding on AffPlan